To unearth the authentic, untamed spirit of the Phipps brand by connecting it to a living legend: the Turkish cowboys of Cappadocia. The mandate was to move beyond a studio and find the real story.

As Art Director and Photographer, I led the production to the heart of Anatolia. We collaborated with a wild horse trainer, embedding ourselves in his world. The entire campaign was captured on medium format analog film, embracing the grain, patience, and timeless texture that only film can provide.

A raw and poetic visual narrative that doesn’t just sell a product, but inherits a legacy. The film-born images carry a tangible soul, perfectly aligning the Phipps DNA with the untamed beauty of a vanishing culture.